Digital Marketing

I have plenty of experience when it comes to digital marketing; I am able to execute complex marketing strategies via Google and social platforms, as well as design the media that is deployed through the marketing channels. Once the marketing has been fully executed, I am also able to analyse traffic data and draw conclusions about the outcomes of the campaign.

Google AdWords

I am currently AdWords certified for Search and Shopping as well as Analytics. I am experienced in running campaigns for a multitude of clients in a wide variety of industries, each with their own branding / sales objectives. I am always conscious of an overall strategy, no matter the client, and endeavor to obtain results inline with these objectives, which is not always simply revenue or clicks.

Display Advertising

My experience with display advertising comes from both a coordination and execution perspective as well as design perspective. Outcomes and strategies for display advertising are just as varied as in AdWords, however a treading the line of good branding with sufficient calls to action is always the challenge.

HTML5 ads are also a great challenge to bring together. Not only are they often the most engaging ads, but they also come with the greatest challenge – to be engaging enough to watch and click. I enjoy putting together animated ads for my clients as it allows me to demonstrate more of their brand and finish with a much stronger call to action.

Analytics

I am obsessed with looking at data. In my opinion, no changes to a site should be made without consulting analytics data first. Knowing what is working for a target audience is the key in being able to increase relevance and engagement with the market. Knowing what isn’t working also enables you to avoid making the same mistakes in the future. I know it sounds like commonsense, but I am sure that most website decision makers fail to do this.

Skills

Print Designing

I love print designing. It is something I rarely get to do, though when the chance comes along I jump at the opportunity. I am able to produce print quality materials to printer specifications and quite enjoy the challenge of executing a challenging brief.

My print design experience includes:

• Newspaper Ads
• Magazine Ads
• Billboard Signage
• Packaging
• Brochures
• Flyers
• Large format prints

Why I enjoy designing for Print

I love the challenge of creating assets, or integrating existing assets with a core message that meets a brief and appeals to the publication’s audience. The thrill of creating something visually captivating, unique, engaging and brand consistent with such restrictive conditions (page size, colour range, limited audience) is what makes print design so much fun. Putting my own creativity into print and having something physical to touch and hold is super enjoyable and rewarding.