OLD CONTENT | Joshua Wright

Digital Marketing

I have plenty of experience when it comes to digital marketing; I am able to execute complex marketing strategies via Google and social platforms, as well as design the media that is deployed through the marketing channels. Once the marketing has been fully executed, I am also able to analyse traffic data and draw conclusions about the outcomes of the campaign.

Google AdWords

I am currently AdWords certified for Search and Shopping as well as Analytics. I am experienced in running campaigns for a multitude of clients in a wide variety of industries, each with their own branding / sales objectives. I am always conscious of an overall strategy, no matter the client, and endeavor to obtain results inline with these objectives, which is not always simply revenue or clicks.

Display Advertising

My experience with display advertising comes from both a coordination and execution perspective as well as design perspective. Outcomes and strategies for display advertising are just as varied as in AdWords, however a treading the line of good branding with sufficient calls to action is always the challenge.

HTML5 ads are also a great challenge to bring together. Not only are they often the most engaging ads, but they also come with the greatest challenge – to be engaging enough to watch and click. I enjoy putting together animated ads for my clients as it allows me to demonstrate more of their brand and finish with a much stronger call to action.

Analytics

I am obsessed with looking at data. In my opinion, no changes to a site should be made without consulting analytics data first. Knowing what is working for a target audience is the key in being able to increase relevance and engagement with the market. Knowing what isn’t working also enables you to avoid making the same mistakes in the future. I know it sounds like commonsense, but I am sure that most website decision makers fail to do this.

Web Design Process

My web design, build and export process tends to be linear, moving through a structured routine to completion. Primarily I obtain the main objectives of the site, whether that be ecommerce objectives, branding objectives or lead generation objectives. Secondly, I try to identify a target audience for which the site can be tailored to. It is important that this be narrowed down as much as possible, not to dissuade users of other markets, but to ensure that the site is built in such a way that encourages the traffic from this market to grow in volume.

Next, where relevant, I gauge the activities of other competitors within the same space and determine what kind of landscape this new site will be sitting amongst. Finally, I use any existing data from this space to inform my design direction. Analytics, marketing data anything that can provide me with more information on what is and isn’t working for the client.

I then aim to amalgamate this research with the client’s existing branding (logos / existing marketing materials etc) to produce a website that will cater to their intended audience and produce the outcomes it was commissioned for.

During the build process, I ensure that the site is generated with as cleaner code as possible. Also, I aim to ensure that the end product is one that the client will be able to easily jump in and contribute to, without the need for any web design skills. Finally, I also ensure that the site is appealing to search engines, which is critical throughout a build. I do this by ensuring that each page is consistently structured, is able to load quickly, and has relevant keywords and headings.

Finally, once all stakeholders sign off, I prepare to place the site into the wild. At this stage the site is given thorough testing to ensure that it performs as expected across all browsers and devices. Upon completion of QC, I set the site live and continue to monitor via analytics.